Minimum order quantity, or MOQ, is the smallest number of units a seller is willing to sell in one order. Sellers use MOQ for wholesale pricing, production planning, packaging, and shipping efficiency.
MOQ is common in wholesale and supplier-based marketplaces. For example, a seller may allow one piece for retail orders but require 50, 100, or 500 pieces for wholesale pricing.
Buyers should always ask about MOQ before assuming bulk prices are available. MOQ may depend on product type, seller stock, customization, packaging, and delivery requirements.
Ask if a sample is available.
Request price breaks at different quantities.
Ask whether mixed colors or sizes count toward MOQ.
Explain your future order potential.
Compare multiple sellers before deciding.
